Elevate 4 is a purpose-driven consulting firm founded and led by Melissa Doolin-Koehne, dedicated to elevating people and organizations with both purpose and profits. The firm partners with restaurant brands, restaurant technology companies, and digital and event agencies to drive sustainable growth, conscious leadership, and meaningful impact.
At the heart of Elevate 4’s work is the belief that success is not just measured by financial performance, but by how a company empowers its people, customers, and community. Melissa brings decades of leadership experience and a proven track record in business development, relationship management, and executive consulting. She is a trusted advisor to CEOs and senior leadership teams, helping them become best-in-class performers who lead with clarity, purpose, and compassion.
In addition to her consulting work, Melissa manages and chairs the Restaurant Leadership Roundtable Conference, an annual gathering that unites top restaurant CEOs and industry innovators to share ideas, foster collaboration, and shape the future of the industry. She also is leading Executive Women's Leadership Retreats for top women in the industry to collaborate and engage in elevating each other and the industry.
Elevate 4 helps brands unlock their potential, build collaborative teams, and create lasting value for all stakeholders.
Areas of Expertise:
Accelerate Growth & Revenue
- Develop and execute tailored sales growth strategies to drive profitability.
- Define Ideal Customer Profiles (ICP) and Total Addressable Market (TAM).
- Build scalable sales processes, pricing models, and commission plans.
- Serve as an interim or fractional sales leader to drive pipeline and close deals.
- Coach teams on effective negotiation, pitching, and closing techniques.
- Identify and build referral and partnership programs to expand reach.
Strengthen Customer Retention & Success
- Design customer retention and success strategies to improve satisfaction and lifetime value.
- Create “at-risk” and tiered customer models for proactive engagement.
- Build structured customer communication and renewal cadences.
- Coach teams on upselling, renewal planning, and advocacy development.
- Develop onboarding frameworks to accelerate adoption and reduce churn.
Elevate Brand & Market Position
- Conduct competitive market analyses and develop messaging that differentiates the brand.
- Build and execute thought leadership marketing strategies (webinars, newsletters, podcasts).
- Create social media and content strategies to boost visibility and authority.
- Advise on public relations, media engagement, and storytelling to enhance credibility.
Design & Execute High-Impact Events
- Plan and manage executive roundtables, conferences, panels, and client events.
- Negotiate vendor contracts, secure sponsorships, and manage budgets.
- Align event content with business goals to generate new leads and partnerships.
- Represent brands at major industry conferences and networking events
Enhance Leadership & Team Performance
- Train and mentor teams to operate with clarity, confidence, and accountability.
- Guide leaders through organizational change and growth challenges.
- Facilitate team strengths workshops to improve collaboration and engagement.
- Advise executives on purpose-driven leadership and company culture.
Specialized Industry Insight
- Advise on restaurant and hospitality trends, challenges, and opportunities.
- Help companies navigate growth phases, mergers, or restructuring with minimal disruption.
- Serve as a trusted advisor for CEOs and executives seeking industry alignment and innovation.