Texas restaurants respond to El Paso tragedy with call to action

Aug 14

Ten restaurants and counting are donating funds to assist El Paso residents affected by the recent, tragic mass shooting that killed 31 people on August 3rd.

Eldorado Cafe, Bill Miller BBQ, Rudy's BBQ, Pelican's, Border City Ale House, Thirty 5ive Tavern & Grill, Hudson's Bar & Grill, Brass Monkey, Good Luck Cafe, and L&J Cafe have committed to donate a percentage of sales or give directly to the El Paso Victims Relief Fund this week. Giving levels and donation dates are tracked on, an industry-wide collaboration. 

"The warmth, generosity, and strength of El Pasoans is legendary," said Leo Duran, owner of L&J Cafe and past president of the El Paso Restaurant Association. "Restaurant and hospitality people are called upon to support their communities frequently, and we are absolutely stepping up during this tragic time."

The Restaurants Respond project, originally created as a joint collaboration between the National Restaurant Association and the Texas Restaurant Association, was spearheaded in 2017 to respond to the devastation created by Hurricane Harvey in multiple Texas communities. Often among the first to respond in times of crisis, whether feeding emergency workers, or providing nourishment to those in need, restaurants demonstrate incredible determination, resilience and generosity.

Restaurants Respond provides an online resource to assist restaurants in connecting with local charities, report their own fundraisers, locate important resources, and get involved. It also allows for detailed tracking of resources donated – whether funds contributed directly to charitable efforts, sales percentages donated or the contribution of food/in-kind services.

“The restaurant industry acts as a family,” says Emily Williams Knight, Ed.D., TRA CEO. “In times of crises, we see an outpouring of unparalleled acts of generosity and kindness from restaurant owners and employees. In 2017, Restaurants Respond reported nearly $17 million donated in cash and in-kind contributions for those affected by Hurricane Harvey. Now, with the heartbreaking events in El Paso, we needed to take action and make it easier for restaurants to connect with those in need, and vice versa – as well as track the impact being made.”

For more information visit

The El Paso Victims Relief Fund is administered by the Paso del Norte Community Foundation

Image Credit: Mario Tama/Getty Images/AFP

About the Texas Restaurant Association
The Texas Restaurant Association was formed in 1937 to serve as the advocate in Texas and the indispensable resource for the foodservice industry. Today, as a leading business association, TRA represents the state’s $66 billion restaurant industry, which is comprised of more than 48,000 locations and a workforce of 1.3 million employees. Along with the Texas Restaurant Association Education Foundation, the Association represents, educates and, promotes the growing industry.


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