Texas Restaurant Association Selects Higginbotham as Preferred Business Insurance Provider

Jun 8

AUSTIN, TX (June 9, 2021) – The Texas Restaurant Association (TRA) announced today they have endorsed Higginbotham as their preferred business insurance agency for their members. Higginbotham, through its strategic alliances with selected A-rated carriers, will provide quality business and insurance products and services to TRA members.

“The depth and breadth of Higginbotham’s current restaurant business insurance offering, broad reach across the entire state of Texas, and world class customer service elevated them in our search process for a preferred partner,” said Dr. Emily Williams Knight, President and CEO of TRA. "The pandemic has had a terrible impact on our industry. Our members know they can turn to their association for real value when the economy dictates that every dollar spent must be examined. TRA members are hands-on entrepreneurs who recognize the need for valuable insurance products and risk management services. Higginbotham understands the complexity of the foodservice industry and will assist our members in making sound decisions about their insurance programs.”

“The Texas Restaurant Association has been instrumental in saving the restaurant industry in Texas over the past year,” Said Higginbotham CEO Rusty Reid. “As they focus on reviving the industry post-COVID, it is critical that they identify ways to add member value. The TRA recognizes the expertise of our industry specialists who can assist their membership with spending risk management dollars appropriately. We are committed to serving restaurants in Texas regardless of size. Higginbotham is excited to begin this partnership with the TRA and its members.”

Higginbotham will be present at TRA Marketplace, the Association’s annual trade show and educational conference on July 10-12 in San Antonio, and is excited to meet members in person to discuss their business insurance needs.

About Higginbotham
Employee owned and customer inspired, Higginbotham is a single source solution for insurance, financial and HR services. The firm is ranked as the nation’s 21st largest independent insurance firm, making it the largest Texas-based broker. Serving thousands of businesses and individuals across 10 states, Higginbotham’s approach to finding insurance, employee benefit and risk management solutions is more individual and less institutional. By understanding customer priorities, eliminating inefficiencies and committing to transparency, Higginbotham is a place that leads with values so value leads. Visit for more information.

About the Texas Restaurant Association
The Texas Restaurant Association was formed in 1937 to serve as the advocate in Texas and the indispensable resource for the foodservice industry. Today, as a leading business association, TRA represents the state’s $66 billion restaurant industry, which is comprised of more than 48,000 locations and a workforce of 1.3 million employees. Along with the Texas Restaurant Association Education Foundation, the Association represents, educates and, promotes the growing industry. 

For more information on this insurance partnership, please call Alec Knight at the TRA at 610-283 7067 or or Brian Schneider at Higginbotham at 817-347-6964 or


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