News Archive

Sep 2019

  • Sep 3
    Heartland Banner Image for Email Marketing

    It takes more than great food to get customers into your restaurant. It also takes a healthy serving of email marketing. Email marketing is the most effective way to incentivize your best customers to spend more money with you, win back diners who...

Aug 2019

  • Aug 28

    Out of the hundreds of bills TRA closely tracked, there were a handful of key legislative priorities. Four of the five main bills on which TRA worked to secure passage have been signed into law by the Governor, and two of these wins, alcohol...

  • Aug 28
    anna tauzin

    AUSTIN, TX (August 28, 2019) – The Texas Restaurant Association (TRA) today announced the promotion of Anna Tauzin to Chief Revenue and Innovation Officer, effective immediately. TRA represents the state’s $66 billion restaurant industry with more...

  • Aug 26

    The Texas Restaurant Association (“TRA”) has announced that the exclusive TRA Online Buyers’ Guide (the “Guide”) — the premier resource of relevant products and services for restaurant professionals — is now available at the TRA website at www....

  • Aug 19
    Emily Williams Knight Headshot

    A proven leader who drives business success by investing in people and culture is taking the reins at the Texas Restaurant Association (TRA). Dr. Knight succeeds Richie Jackson, who is retiring after 47 years with the Association, 34 of those as CEO...

  • Aug 14

    Ten restaurants and counting are donating funds to assist El Paso residents affected by the recent, tragic mass shooting that killed 31 people on August 3rd. Eldorado Cafe, Bill Miller BBQ, Rudy's BBQ, Pelican's, Border City Ale House, Thirty 5ive...

  • Aug 7
    Beer flight at restaurant

    If you’ve been considering adding craft beer to your restaurant’s menu, the time is now. Nationwide, there’s never been more breweries. Never. In 2015, we surpassed the old record, which was set in 1873 at 4,131. As of 2018, the number of breweries...

  • Aug 5
    August Social Image

    A few keystrokes on social media can have a powerful effect on your business. Did you know: Over 80 percent of potential guests read local business reviews before deciding where to eat. Nearly 70 percent trust online reviews as much as they trust...

Jul 2019

  • Jul 22

    Personalization is the buzzword of the 21st century. Everyone wants to feel like what they’re getting was made for them. Enter data-driven marketing. Data-driven marketing uses the information gathered from customer sales to personalize future...

  • Jul 14
    Richie Jackson headshot

    A lanky, disheveled, young staffer lurches toward our table in the Capitol Grill, (a.k.a. the center of the universe during legislative session, and most certainly not to be confused with The Capital Grille in Austin). He’s out of breath. “Richie,...

  • Jul 8

    Paid sick leave city ordinances and paid sick leave preemption on the state level have been front and center in the news. Three cities, Austin, San Antonio, and Dallas have passed local paid sick leave ordinances within the last year, with the San...

  • Jul 1
    Emily Knight and BJ Salter

    John Marshall High School Culinary Arts Instructor Chef Becky J. Salter is the latest recipient of the Texas Restaurant Association Education Foundation’s (TRAEF) Educator Excellence Award. Salter has 14 years of experience in family consumer...